Melissa J L Smith

Marketing Campaigns & Promotions

COMPETENCIES

Analyzed in-depth knowledge of the marketplace
to implement a lean new way of doing business

Leveraged the post production sound landscape
to significantly increase revenue and operational efficiency

Conceived, produced and managed the

“We’ve Got That Disney Sound” campaign


Wrote stories for NBC Universal website,

including “Ellen”, “Days of Our Lives”,
"Access Hollywood” and
“The Tonight Show with Jay Leno"


Developed new business model and

utilized it for sales and service to film,
TV, animation, interactive, new media, cable and theme parks customers


Brand awareness campaigns


Created marketing materials,
including logos, jackets, brochures
and signage


Wrote festival awards submissions:


Peabody Awards


Hugo Awards


Daytime Emmys


Festival Internazionale dell'Animazione

Televisiva e Multimediale
(Cartoons On The Bay, Italy)